http://smc.strathmore.edu/uploads/banners/studyatsmcbanner.jpg

Marketing for Success


Dates: 10-13 October 2017

Venue: Strathmore University

Investment: KES 69,000/USD 690

 

OVERVIEW


An integration of marketing, web and digital knowledge that creates real outcomes for your business.

 

OUTLINE

  • Understanding marketing and the marketing process
  • Customer Experience – Putting customers first
  • Basics of marketing – Segmentation, Targeting and Positioning your brand
  • Marketing Planning - Writing a marketing plan, setting objectives and resourcing
  • Drafting a marketing plan – one on one support
  • Introduction to Essential Financials
  • Return on Investment – The money you spend must work for you
  • The right metrics – “What gets measured gets managed”
  • Branding – Brand You and Brand the business
  • Promotion – How to use tools of promotion to increase number of potential customers and positively impact revenues
  • The age of digital marketing – Using social media successfully
  • Relationship Marketing – How to network, build key relationships and benefit from win-win discussions

 

REGISTRATION

 

To register, click here.

 

 

PAYMENT PROCEDURE

 

Fees Paid in Cash should be deposited into:

Bank details

Name: Strathmore University

Bank: Standard Chartered Bank

Account Number: 0102044844000 (KES): 8702044844000 (USD)

Branch: Karen

Swift Code: SCBLKENX

Admission number code: 99020#1027

  • Fees Paid By Cheque: Nairobi cheques can be paid directly to Strathmore University, but ONLY if the cheque is a banker’s cheque. Payments by personal cheques are not allowed.
  • Bank deposit slips should be completed in duplicate: the top copy is kept by the bank; the
  • Second copy should be given to the University Cashier, who will issue a receipt for it. 

 

CANCELLATION POLICY:

 

1. Payment for the all courses includes a registration fee, which is non-refundable, and equals 20% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 13 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met.

 

NB:

ONCE PAYMENT IS COMPLETED KINDLY:

Email; ice@strathmore.edu 

 

Contact Details

Madaraka Estate
Ole Sangale Road, PO Box 59857,
00200 City Square
Nairobi, Kenya
Tel: 0703-034000, 0703-034200


Partners